The Outdoor Era
I imagine there are elements of the Twins organization that remain bitter from the decade-plus fight for a new stadium. Who feel let down by the fans, the press, and the elected officials. Who see ownership magnanimity, not taxpayer charity, in the current stadium deal. Reality is in the eye of the beholder. But now the taxpayers have ponied up, and the fans soon will as well, as substantial increases in ticket and concession prices that come with a new stadium are revealed.
The key to the team’s long-term success is maintaining a larger, more stable revenue base. The stadium will go part of that way, but perhaps not as far as people think. After all, the Twins are going to lose millions in revenue sharing dollars dedicated to the league’s poverty cases (the Royals, the Marlins), a group the new ballpark’s revenues will knock the Twins from.
The formula requires making baseball a more broadly ingrained pastime in the Twin Cities. Turning us into a baseball town in the way that cities such as St. Louis or Cincinnati are. Places with a century of baseball history, (mostly) consistent competitiveness, and a fan base that doesn’t wilt when hard luck comes.
Inherent in that kind of loyalty is the fans’ certitude that management is intent in keeping a winner on the field, and when unable, following a sound plan for a quick rejuvenation. We cannot afford another era like 1992–2001, where the Twins not only lost, but were rarely competitive. It cost the Twins a generation of interest.
That era seems like ancient history today, as the Twins have last season’s MVP, Cy Young Award winner, and batting champion in the same lineup. Of those, only Joe Mauer is signed long-term.
The Twins have no choice but to adjust their payroll structure to keep 2008 free agents Johan Santana and sign Justin Morneau to a long-term deal as well. Joe Nathan, also a free agent after next year, needs to be re-signed or replaced with someone of similar skills. They are the present and future of this team, which is unprecedentedly blessed with high-impact talent. For the Twins not to make such a gesture toward securing the future would be a serious affront to the fans and taxpayers.
And in return, fans will reward the Twins with less and less regard to the current won/loss record. The return of outdoor baseball will function to evolve a community of fair-weather, passive fans into one that is dedicated, steadfast, and assures the means to put a competitive team on the field.
When the Cleveland Indians disbanded a talented team several years ago to rebuild, its management made a wise move. They published a letter in the ballpark program laying out a vision and purpose, acknowledging that short-term failure was inevitable, but that long-term success would follow. It was a gesture of respect to the loyal, regular components of the fan base who filled the ballpark, win or lose. The Indians are competitive again, and seem poised for many years of success.
I’m putting my money where my mouth is: I’ve bought my season ticket, I’m paying my sales tax. I’ve got my new stadium priority. The Pohlads have said they are committed to owning this team for the long-haul. I’m confident that part of that commitment is doing what it takes to evolve the boom and bust cycles into long periods of competitiveness separated by short periods of rebuilding, and not losing world-class talent in our midst.
















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