Hell’s Kitchen chef/owner, Mitch Omer, unleashed a wild, ad hominem broadside against our own Andrew Zimmern this week on The Rake magazine’s website. I hesitate to feed it, in that it’s unreasonable and often incoherent, but I thought better of that because I do think it opens a window into the minds of independent chefs and restaurateurs.
Omer seems to be calling Zimmern out for failing to properly respect local chefs and restaurants, for poking fun at their press releases, for being impressed by powerful outsiders who bring their act to our towns, and having acknowledged some vicarious glee in watching other critics disembowel particularly horrible restaurants deserving of nothing better.
As editor of our restaurant coverage, I’ve never really thought of Zimmern as an enemy, gratuitous or otherwise, of the local chef/restaurateur. AZ tends to support and adore the same cadre of local innovators and stalwarts as Dara, Iggers, Nelson, and Lilienthal.
So why the hit piece? Is it jealousy? Is it xenophobia? Is it sheer irrationality? I think the attitude reflects something in the nature of chef-restaurateurs. Restaurants are extraordinarily challenging businesses to own, grow, and see thrive. There are many moving parts, and the human factor has more influence than most consumer products. They seem to engender paranoia and resentment.
I’ve eaten a lot of meals out over the last week: Cheesecake Factory, Tria, Morton’s bar, Chambers Kitchen, Yum! Three of the five meals were deeply flawed, two of those intolerably bad, and only one was not resolutely disappointing in some way. If your clock radio or car only worked right 20 percent of the time, 60 percent of the time only partially worked, and the final 20 percent not at all, people would be up in arms. But that’s the success ratio at many restaurants.
Yet I have not given up eating out. Nor have you. Which I think leads many chefs and managers to believe it’s enough for the restaurant to mean well, for the recipes to be interesting, for the ambition to be manifest. They not only don’t understand their customers, I think many are contemptuous of them.
We just won’t see their side of it. We won’t pay for top-quality ingredients, we want familiar wines, we expect consistency, and to get in and out on our schedule. WCCO-TV’s Jason DeRusha, in a comment to Omer’s rant, says, “I get bored with everyone who spends time talking down to the restaurant eaters. We pay to eat. We are customers. Why are we stupid and pedestrian if we don't want to eat certain foods?”
As I’ve covered the local restaurant scene here on and off for seventeen years, I’ve concluded that most chefs and independent restaurateurs are auteurs. They want to make an artistic and/or personal statement with food and/or hospitality. They don’t really want to be in business to serve people. Ask an independent chef or restaurateur what he thinks of Parasole (Figlio, Chino Latino, Pittsburgh Blue), which exists to give people what they want, not advance the dining culture. You’ll hear a lot of contempt and a bit of envy. It’s telling.
Now Mitch Omer deserves some kudos. His restaurant is successful and more importantly, has been so for years. That’s not easy. Success is to be respected in this business. He has found a way to express his art around a customer base that appreciates it enough to come back. His customers are the critics that matter, and they vote yes.
I admire all the restaurateurs who try to push the envelope and drag our food culture along with it. And I have nothing but respect for the food knowledge of Iggers, Grumdahl, Nelson, et al. But as critics, the question is whether our mission is to be an advocate for the diner or for the art they survey. The interests often don’t dovetail, and I think too many of us get so close to the restaurant community that we see the world through the prism of the valiant chefs, the martyred farmer, the struggling food artisan. It’s so prevalent an attitude nowadays that the Mitch Omers of the world demand it.
Zimmern doesn’t always play the game and has become wildly successful to boot, and that chaps some folks’ hides, but he is not the problem, Mitch. The problem is the restaurant business is groaning under the weight of chefs and restaurateurs (and genuinely sycophant critics) too busy serving themselves to realize they’re in a service business.
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