It’s safe to turn on Minnesota Public Radio again— membership week is over. I’ve only been a MPR member for one or two of my
twenty-six years in the Twin Cities. I listen most every day, though, especially
to The Current.
I’m a member of Twin Cities Public Television, and I probably
watch two hours of TPT programming a week. Not much. But I just sent them $50.
It’s worth it just to have the program guide. And I want to support Frontline,
which is the best journalism on TV. But I’ll never send a check during TPT’s
horrendous fund drives, packed with programming diametrically different from
what it normally airs. It seems like bait-and-switch, and I have no idea why it
works.
But TV is generally appointment viewing, so the fund drives
are merely an annoyance. Whereas radio is not. You expect radio to be there
when you need it. Which is why I find the begging so much more irritating on
MPR. If it is the price we pay for the service being “non-commercial” then we’re
better off with ads.
One day I’m going to produce a transcript of a KNOW pledge
break. I’m sure it would be as painful for Gary Eichten or Cathy Wurzer to read
as it is for us to listen to. It’s only a bit more subtle than back in the
eighties, when cranky Marilyn Heltzer would scold KSJN listeners: “This
programming isn’t free, you know,” she’d screech.
My classical music friends tell me that KSJN (like most
classical music stations) is largely a greatest-hits-of-the-eighteenth-century
service; while my ears tell me that MPR’s (locally originated) news and
information programming is conventional, establishment-oriented, predictable,
and lacking in creative spark. There’s nothing alternative about it. But Bill
Kling did not want to create a news service that was true to the mission of
public radio. He wanted to create something big and safe that suited his
mission of a public broadcasting conglomerate. He succeeded.
Minnesota Public Radio (oops, its programming arm, American
Public Media) would never produce a show like This American Life. Something
edgy, quirky, personal, and unconventional. Instead it mines the zeitgeist and
creates soft, conventional programming designed to attract underwriting
dollars. Remember Sound Money? It’s hard to imagine our local boys
green-lighting A Prairie Home Companion if something similar came along today.
And I wonder what MPR will do without the Star Tribune to
guide its morning news coverage? As big and as authoritative as KNOW has
gotten, too many days I hear a story lineup that hews way too similarly to the
metro section of the paper. And MPR may not have it around much longer.
So, imagine my surprise with The Current.
I know there are music-heads who beef about its flaws, but it’s truly a smart,
innovative, and unconventional (though polished) take on popular music radio.
It’s the antithesis of the MPR ethos, and perhaps it’s taught the Klingons
something about creative risk. It’s a lesson lost on PBS thus far.
But I can’t abide the begging. So I turn MPR off, in all its
venues, for weeks out of the year. Say what you will about MPR’s many
for-profit subsidiaries, its preoccupation with national expansion, and the
sums its executives earn (I know it doesn’t need my money). If it’d merely
find a way to end the beg-a-thons, I’d join up. The Current is that good, and I
still hold out hope for the newsroom. And at that point, the check’s in the
mail.
(Conflict of interest note: A subsidiary of MPR
publishes Minnesota Monthly, a competitor of Mpls.St.Paul.)
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